Include a keyword-rich title tag and meta description.If you’re hoping to rank for a featured snippet, don’t forget to give the rest of your content some SEO love, too. Google likes to promote content that is helpful, interesting, and comprehensive. Ideally, that image should provide further context about the answer, as in this example: 6. To increase the visibility of your featured snippet - and drive more clicks to your site - include an image next to your target keyword and answer. When a featured snippet includes an image, it’s a lot more likely to grab a searcher’s attention. Sometimes Google shows an image next to the answer for a featured snippet. In the blog post itself, we dove right into the holidays after the H2: 5. Here’s a keyword we’re ranking for here at Your Marketing People, thanks to our post on social media holidays: Your readers will appreciate you getting to the point faster, as well! Plus, Google includes “succinct answers” in its ranking algorithm for featured snippets. This makes it easier for Google to connect the dots between that keyword and your answer. When crafting your content, you’ll want to put your target keyword in the H2, and provide the answer in the text immediately following it. Get to the answer quickly.Īnother thing featured snippets share in common? They’re short and sweet (just like cookies). So, reword your target keyword accordingly. When people use a voice search device, they typically frame their search as a question, not a keyword phrase. That’s why you’ll commonly see them when you type in a conversational query, such as “What makes a cookie moist and chewy?” (see screenshot above) as opposed to “moist cookie recipe” (see screenshot below). Keep your H2 conversational.įeatured snippets are highly coveted not only because they are used in traditional search, but also because they are read aloud by voice search devices. If Google shows a YouTube video, you’ll want to make a YouTube video and embed it in any content you create for that keyword: 3. For example, if Google shows a paragraph snippet, you’d want to keep your content in text form. You’ll want to use that same format when creating your content. Once you’ve answered the second question in step 1, you’ll know what kind of featured snippet most commonly appears for your target keyword. There are a few different types of featured snippets: paragraphs, tables, lists (bulleted and numbered), and YouTube videos. For example, in SEMRush, we can see that the keyword “tips for working out” often shows a featured snippet:Īnd here it is in Google: 2. You can find the answers to these questions by searching for your target keyword in Google, or by using a SEO tool like Ahrefs or SEMRush.
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